PRESS RELEASE
Fitness Centers transform into Professional Exercise Providers
January , 2006
MYTRAK Health™ has launched a new technology that transforms fitness centers into Professional Exercise Providers to meet the challenges of a new exercise delivery world that demands personal training support, exercise performance tracking, and outcome measurements to validate results.
The need for results driven exercise delivery becomes more apparent as health related costs escalate, the population ages, and physical health for all age groups deteriorates.
Fitness facilities must do more than offer workouts on machines and exercise programs.
“What fitness operators have been missing is a turnkey business solution to establish professional services that attracts new members and revenue sources from their communities,” says MYTRAK Health president and innovator Reed Hanoun. “Our technology has created the first fully automated system of exercise performance coaching, progression tracking, standardized measurement, and web based outcome reporting to confirm results achieved.”
New members are seeking time efficient, results oriented exercise options to achieve weight management and health improvement goals.
Existing members must progress continually and see documented results from their exercise efforts to stick with the program.
Realizing the correlation between exercise and health related cost reduction, insurers and employers are willing to invest in preventive exercise interventions if improved exercise performance can be validated.
Physicians, physical therapists, and other referral sources must have exercise performance measurement reports to track patient and client outcomes.
MYTRAK Health can be installed in any fitness facility on any number of exercise machines manufactured by any company. MYTRAK Success Coach adapts to each machine providing personal training for optimal exertion and appropriate progression to assure results based on predetermined individual goals.
Using the MYTRAK Health kiosk, members set personal goals, view at-a-glance charts for monitoring results, access personal health information, and conveniently record biometric data from periodic assessments. This same information can be securely viewed offsite by visiting MYTRAK’s on-line web access as well.
The MYTRAK Health automatically collects and aggregates all exercise data during an individuals exercise session, and through a trend analysis algorithm, calculates a meaningful global Performance Index.
“We had to develop a whole new standard for measuring exercise performance that was completely compatible with all exercise machines and modalities”, emphasizes Hanoun. “We created the Performance Index (PI) to provide an outcome measurement value that can be analyzed by the individual exerciser, fitness staff, personal trainers, medical experts, insurers, or employers."
The PI can be calculated for one machine or many machines – for just one exercise session or many exercise sessions. It is a composite of strength, endurance, flexibility, and cardiovascular exercise performance.
Since the system records every second of every exercise performed, it can summarize trend lines and graphically display an analysis in detail for personal trainers to evaluate each area of the body.
By converting mass quantities of objective exercise performance data, the PI becomes a meaningful metric for health professionals to use in concert with periodic measurements such as body weight, blood pressure, and other key biometric data.
“But most importantly”, adds Hanoun, “It's a totally automated outcome measurement system for the individual exerciser, for the fitness operator, and for third parties. With permission, this information can be forwarded by computer to employers and/or health insurance carriers for discounts, rebates, or other reward incentives”.
For the facility member, MYTRAK Success Coach is so simple to use. The member merely passes their MYTRAK ID over the MYTRAK Success Coach, and the system immediately calls up their records. Based on predetermined personal goals, MYTRAK coaches each member to exercise in their health benefit zone by indicating their effort as a red, yellow, or green light. “Go for the Green” is the motivational signal for optimal exertion and continual progression to maximize health benefits.
MYTRAK Health is revolutionizing the delivery of professional exercise services for all fitness facilities including hydraulic circuit gyms, health clubs, rehabilitation facilities, corporate fitness, and medical wellness centers.
As a Professional Exercise Provider, fitness operators will increase new member acquisitions, improve membership retention rates, and connect with health plans, employers, physicians, and other referral sources seeking professional exercise delivery for health related cost reduction solutions.
For more information, contact your representative or MYTRAK Health 1-888-431-8626 or email info@mytrakhealth.com.