MYTRAK Health System Inc. is a technology innovation company responding to the ever increasing need for physical activity and preventative health interventions to stem the tide of accelerating health care costs by providing essential support solutions to:

• Overcome barriers to exercise adherence and performance
• Track exercise performance and adherence
• Establish delivery networks of legitimate exercise providers
• Validate best exercise practices for results and impact
• Report objective data to third parties vested in improved health

The role of physical activity is well documented in medical literature as significantly important to short and long term weight management, preventing or delaying the onset of disease, reducing chronic illness and disability, recovering from injury and surgery, and improving overall physical and mental health.  Therefore, the lack of physical activity by all population age bands is also well documented as a major contributor to rising health care costs that affects the financial where-with-all of individuals, businesses, and government.

MYTRAK's technology and products support the delivery of physical activity as a preventative health intervention.  These products are created to service the:

1. User-Member Exerciser by overcoming barriers to exercise adherence and performance to assure results and achievement of fitness goals.
2. Owner-Operator Exercise Provider by supporting new membership sales opportunities, increased member retention rates, and additional per member revenue streams.
3. Service-Payer investing in the health of specific populations to reduce health care costs such as health plans, insurance companies, employers, and government agencies.

The Vision of MYTRAK Health System is based on the premise that participation in effective physical activity is absolutely necessary to improve health and thereby reduce health care costs for all population age bands.

Our Vision is to provide the technology to coach, track, assess, report, and validate any exercise methodology delivered at any venue.

Our Mission is to reduce health care costs by improving the health and well-being of everyone.

OUR TEAM

Phil Trotter, With over 30 years in the health and exercise industry, Phil has owned and operated health clubs, launched several innovative products into the health club and consumer markets worldwide, produced fitness videos and TV shows, and created marketing strategies for fitness product sales into all channels of distribution.  Phil has consulted with many well-known corporations associated with health and fitness such as Reebok, Time Warner, ESPN and Nordic Track.

Dave Saunders, MSc, PEng, MIMechE, has over 20 years experience in product development. He is a qualified Professional Engineer in both Canada and Europe. He graduated with a Masters Degree in Machine Design and Development and  has successfully developed new and innovative products and technologies for both Europe and North American companies through his consulting business.

Ron Warne, Hon's BA, Physical Education and Psychology, York University, Toronto. M.S. Ed. -Masters of Science of Education with specialization in public health and obesity. Northern Illinois University 20 years of college faculty experience along with designing and teaching government training programs for the National Coaching Assoc. and the Fitness Industry

Jeffrey D. Sherman, Jeffrey D. Sherman M.B.A., C.A., has over 20 years business experience as chief financial officer of public and private companies, and in various senior capacities with a major chartered bank. Mr. Sherman has lectured and conducted seminars on topics such as corporate governance, internal control, treasury and derivatives, and he was an adjunct professor at York University for 15 years. His books include Canadian Treasury Management, Canadian Risk Management, Finance and Accounting PolicyPro, and Financial Instruments: A Guide for Financial Managers.

Morley Goldberg formed a consulting practice in 1994, working with several corporations to aid them to improve their sales and marketing plans and competency.  Clients included Bell Mobility, MGV America, TSB International, Royal Bank of Canada, Eastman Kodak Health Imaging, Mobile Info.com and Hanoun Medical.  Prior to that Morley had a successful 27 year career with IBM Canada Limited in a variety of senior management positions.

Paul Stoyan, Managing partner of Gardiner Roberts LLP, practicing business law with a special emphasis on mergers and acquisitions. His varied experience makes him a valued corporate counsel to large and medium-size corporations of all types. He has worked extensively with venture capitalists, particularly in the technology sector helping define corporate governance.